Who brought Willie Revillame down?

Quick summary: Willie Revillame is a popular and controversial game show host. He has been controversial before. But his latest controversy is the alleged mistreatment of a "Willing Willie" March 12 episode where he was seen making fun of a 6-year old kid while dancing in what is perceived to be inappropriate. The video was posted on YouTube, Facebook and other social media. An avalanche of accusations of "child abuse" and exploitation of the poor came from all angles on the internet -- from blogs to Facebook to Twitter. Government agencies such as the DSWD, MTRCB, CHR followed suit condemning the act.

Because of pressure, advertisers started to pull out of the show, until last night, it has almost none. While Revillame blamed everyone else on Facebook, Twitter and YouTube except him, the real reason while he's stopping for 2 weeks is simple: there were no sponsors to pay for the bills. It's a business decision first and foremost and secondly, in my opinion, to defuse whatever the MTRCB will come up with next week. 

He went down -- at least for 2 weeks (according to him) -- and he fell hard.

Let's get to the bottom line: Who brought Willie Revillame down?

Twitter, Facebook, YouTube, Blogs -- the social media -- brought him down.

The middle class that uses social media brought him down.

The advertisers who know that the middle class has the purchasing power brought him down.

His arrogance against the middle class brought him down. 

He brought himself down.

Lesson? Do not insult the intelligence of the middle class. We know that the issue is about. However he tries to make this a class war, we know that this is not being for or against the poor. This is for decency in our society. This is protection against those who are being exploited. And this is standing for what we believe is right. 

Facebook taggers - giving the dose of their own medicine

Facebooktag

I'm sure all of us have been annoyed by birthday tags, high school reunion tags, paid events tags on Facebook. It shows in our Facebook photos and it's ugly!

So, based on Carlo Ople's blog post and on my conversation with Evan, here's a simple but really cool idea.

Admittedly, there are some tags that you like to receive, but if you feel that a Facebook tag is a spam, click the image above, download the larger version, upload to your Facebook photo album. Whenever someone spams you, tag them back with this image! Two things will happen:

1. The spammer's friends will know they are Facebook tag spammers :D
2. It will somehow educate them that Facebook tagging is not cool. Obviously, its a new thing and some people think it's cool when its not.
3. Bonus -- we're "viral marketing" Carlo's blog *wink*.

Go, download the image and tag away. LOL!